Advances in technology, such as colour lithography in the 1930s allowed the greeting card industry to grow by leaps and bounds. In the 40s and 50s “studio cards” which were humorous greeting cards, helped to make the greeting card industry even more popular.
During the 1980s, small-batch printing costs were reduced along with die cutting allowing for the less expensive production of handmade cards. This allowed smaller niche companies to set up and compete against larger, established brands. Thus giving the greeting card world such a fantastic selection which can be seen at Paper Papier.
The Greeting Card Industry
Every year in the United Kingdom, it’s estimated that over a billion pounds are spent on greeting cards with the average person sending 55 a year! In the US, approximately 6.5 billion are purchased every year with a total cost of over $7 billion.